Cannes Film Festival 1997

Koenigsegg® was still operating at a very very low budget, they still needed the public attention and a PR to get the attention and in order to get their name out and get the cash in to complete the CC prototype, Koenigsegg® decided to head out at the Cannes Film Festival later in 1997.

The Koenigsegg® CC prototype was displayed at the 1997 Cannes Film Festival where the reception was met with satisfactory test results and media coverage bought them money enough to fund for completion of their first pre-production car.