In early 1994 Christian von Koenigsegg decided, it`s the right time to establish the brand name of his company. He approached his old time childhood friend, Jacob Låftman who was Christian’s childhood friend and a very talented graphic designer. They both lived in the same neighborhood and went to the same school together. He would ask Jacob to design the company’s emblem.

The emblem Jacob would design was based on the Koenigsegg coat of arms which was given to one of his ancestors, when he was honored as the Knight of the German/Roman army and has been a family crest since the 12th century.

When the logotype of Koenigsegg was created, it was quite clearly a derivation of the original family coat of arms.

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At the top end you recognize a crowning ornament - a golden monogram on blue - representing the letters KCC for Koenigsegg® CC. The shield with its divided fields of red and yellow diamonds - within a blue frame - is based upon the original ancient Coat of Arms of the medieval Koenigsegg family from Schwaben, Germany. The original is a single field of golden diamonds surrounded by ornaments.

Unfortunately, Jacob Låftman would pass away in 2002 leaving Christian von Koenigsegg to carry on with the now designed family crest.

Rights to Koenigsegg®